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Transformation is the key to success – as CIMA is proving

CIMA CEO Andrew Harding explains the thinking behind the institute’s new branding that has set the tongues wagging

June 2017

Twenty years ago, Apple asked us to ‘think different’. In today’s world – shaped by political shifts, rapid technological change and the unrelenting march of complexity – it’s more than a marketing slogan. It’s a necessity.
“The question organisations need to ask themselves is this,” a recent Conference Board report concluded. “Are we driving change and disruption, or are they driving us?”
It’s a question CIMA has long asked – and one we have answered time and again by choosing the path of innovation. There are numerous examples in our history: from our founding nearly a century ago by professionals who pioneered a new approach to accountancy, to the launch of the Chartered Global Management Accountant (CGMA) designation, creation of the first Global Management Accounting Principles, and the computerisation of our exams.
Members again picked the path of transformation last summer. By voting to deepen our relationship with the American Institute of CPAs (AICPA) in June, they created a platform that will allow us to further extend the vibrancy of our profession. Through the new Association of International Certified Professional Accountants, we have combined the strengths of CIMA and the AICPA to form the most influential body of professional accountants in the world. We are able to advance management and public accounting worldwide, further enhance the global relevancy of our qualifications, and maximise the employability of our members and students wherever they live.

We launched a new brand in March to reflect this dynamic vision. The modern look signals our forward focus and commitment to building opportunities for the next generation. The logo, defined by a sweeping ‘A’, carries across CIMA, the AICPA and the new Association to signify the reach and influence of our network of 650,000 professionals and students on the frontlines of economies.
This change is only the most visible indication of progress we’re making on behalf of members and students. In recent weeks, we’ve also significantly expanded continuing professional development opportunities for CGMAs, created new resources for accountants to lead in a vital area – cyber security – and developed new practical tools to help CGMAs drive business forward.
At the heart of this work is the recognition that success tomorrow requires new ways of thinking and ever faster response to rapidly changing market needs. It demands agility and an embrace of uncertainty and experimentation.
In that way, the association is an accelerant for innovation – one that will serve as a catalyst for the success of our students and members far into the future.
• Andrew Harding is Chief Executive – Management Accounting, Association of International Certified Professional Accountants

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