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Rooting for vegans

04 March 2019

At the start of the year some 500 PwC staff took part in the Veganuary Workplace Challenge. They were emailed with recipe ideas and also received a 10% discount on Veganuary dishes in the staff restaurants. PwC’s chief sustainability officer, Bridget Jackson, said: “Our approach is all carrot and no stick – we know veganism might not be everyones taste, so our approach is about promoting curiosity about different foods and their impact.

Research has show 4% of PwC employees are vegan (nationally it’s 1%), some 14% are vegetarian, and a further 39% are ‘flexitarian’ and are seeking to reduce the amount of meat they consume.

‘Vegan Curious’ is the latest stage in the firm’s Peas Please campaign, which encourages a sustainable diet and is part of a broader approach to support wellbeing. PwC joined the campaign 18 months ago. Together with its catering service the firm has set a new commitment to increase spending on vegetables in its restaurants to 25% in 2020.

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