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Lego is UK’s top brand

26 March 2018

Lego might have just reported a fall in sales for the first time since 2004, but it has just been voted Britain’s strongest brand.

It beat Gillette into second place. Next up was Apple, followed by Andrex and Coca-Cola.

The list, complied by the Centre for Brand Analysis (TCBA), saw Google and Amazon fall off the top 20 list. Both Disney and Heathrow made it back on for the first time in five years.

The Danish toy maker recently revealed that its 2017 revenues had fallen by 8% to £4.3bn. pre-tax profits dropped to £1.25bn.

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