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ICAEW launches new brand

04 May 2017

In an effort to remain modern and relevant to all its audiences the ICAEW has launched a new brand. With the re-brand the institute is hoping it has created something that is “strong and distinctive to differentiate ICAEW from its competitors in a global marketplace as well as support future strategic aims”.

The main change is to Economia and her three symbolic tools. The rod signifies command, the rudder guidance and the dividers, which have gone red, represent measurement and assessment. She has definitely got more hips, whatever that means.

PQ quite likes it!

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