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First impressions matter

17 July 2018

Poor first impressions mean UK employers are losing out on hard-to-find finance professionals, says a new survey from Hays Accountancy & Finance.


Some 42% of job applicants revealed they have been deterred from pursuing a role because of a negative first impression of an organisation.

Aside from first impressions, another main deterrent for job seekers was a bad interview experience (46%). A massive 86% of finance professionals said they have had a bad experience at a job interview; with the main gripe unprepared interviewers and a lack of structure to the process.

Delays throughout the recruitment process are also an issue for many. Close to two-thirds of respondents (62%) say they are only willing to wait one week after submitting their application before looking elsewhere.

Another area employers need to be aware of is employer review sites. Well over half (59%) of accountants said they would be discouraged from applying to a role is they came across negative reviews on an employer review site. This was particularly true of PQs, as 41% actively look for reviews compared to 31% of qualified finance professionals.

Hays director, Karen Young, said: “Unwelcoming first impressions, misleading job adverts and badly structured interviews are all key contributors to a poor application experience, ultimately making it harder for employers to recruit and retain talent.”

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