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Study Zone

AAT on demand

PQ recently dropped in to Kaplan to see what all the fuss is surrounding its on demand product

January 2018

Kaplan first developed its on demand product in the CIMA market before launching into the AAT market earlier this year.
The AAT on demand course follows Kaplan’s three phase approach: knowledge, application and exam preparation.
Each student gets a personalised home page and a nice welcome video. Papers start with a subject overview and you get advice from a ‘real’ tutor.
We like the way the subjects are put into easy to digest chunks, and there are lots of visual indicators on how you are doing.
Kaplan uses case studies too, which really help put the subject into context. And don’t worry, there are lots and lots of tests and mocks. You also get a textbook and integrated workbook, too.
A big bonus is the access to a team of dedicated lecturers, who are on hand to answer questions from 8am to 9pm, including weekends. Kaplan sees that as a fundamental element of its online programme, saying: “It has got to be as easy as asking a question in the classroom.” And if the question is a bit more complicated and can’t be answered on the spot then you can request a call back.
Another big plus is the Learning Coach Team. Now these aren’t trained accountants, but they understand the qualification and structure, and resources that are available. What they do know is how to keep you motivate. They monitor students’ progress and help get them to the end game.
Kaplan knows a helping hand isn’t for everyone, so students can opt in to this ‘service’. It isn’t the coach’s job to be a pest either, and they only intervene when they feel it will help.
What has made this product such a success is the fact that Kaplan has used its own students to refine and evolve its offering. PQs know how they want to study and what works for them, and Kaplan is giving them what they want. Simple, really.

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